post in : Comics , Current News| Tagged : comicspro , diamond
Atom ! Freeman of Prana on how to mend comic , the creating , the distrubtion and the selling of them , at ComicsPRO
Article Summary
Atom ! Freeman , began his career in the comics diligence as the Centennial State - proprietor of Brave New World Comics where he receive the 2008 Eisner Spirit of Retail laurels . In 2010 , he transitioned to publish as the Director Of Sales & Marketing at Top Cow Entertainment . In 2012 , Freeman was one of the five main architects of Valiant Entertainment ’s re - emergence . After leaving Valiant , post - acquisition by Chinese investors DMG , he was one of the founding names at Bad Idea Comics before launchingPrana : Direct Market Solutionsas a vehicle for consulting and sales services for publisher and other trade name looking to grow in the Direct Market comics shops . The class before Diamond Comic Distributors announced Chapter 11 bankruptcy . AsDan Crary , Director of Marketing & Communications at Oni , enunciate at last hebdomad ’s ComicsPRO looking at industry moves , " Atom Freeman went from Bad Idea to Worst Idea , I signify Prana ! You know I get laid you ! " . No news as to whether or not Freeman had Crary taken alfresco and shot . But Freeman did have a presentation for ComicsPRO …
" The matter about building a 30 + year vocation in selling , merchandising , and create comics and graphic novel is that not a whole mountain offend you . When you were around for Diamond gobble up comics dispersion and interact with them from all sides with lifelong supporter on staff , when the nightfall get , the grounds are not a surprise . When one of the most challenging and capable couples you ’ve ever met step in to progress when others are crumbling , it does n’t even get a shoulder joint shrug . When one of the largest publication and dispersion fellowship in the history of man steps in to grab a small-arm of our industry , you wonder why it did n’t take place rather ( and that ’s not even counting the dark / stalking horse wait in the wings ) . Do you know what surprised me ? This graph :
" This line graph represents the Fan Confidence Rating ( a metric that looks at the preorders and subscriptions in the average store ) for single - issuing comics for the last 24 month . We have built this through kinship with comics store POS systems , the data of over 200 stores , 24,000 + consumers , and a whopping one-half million dynamic subscriptions . And I ’ve never seen anything like it . We ’ve see spikes , certainly . Some are even big than this . And we ’ve seen tendency . But this sort of unwavering growing over a 2 - class period when all around us was topsy-turvyness and the only voices getting attention were doom and sombreness ? Not in my memory . pullulate fuel on this fire is the viewing that is being do by Diamond ’s collapse . Like any champion that freehanded , when it fails , it takes down a lot of planets with it . publisher who were dependent on Direct Market sales without enough cash reserves or programme for this when the tea leaves became neon signs are being forced to make some pretty tough decisions . Some are close their door , some are refocusing on different Cartesian product lines , and some are just lay ethnic music off and hoping for the best . But the impudent ones see the chance . An increase demand fall out during a once - in - decade disruption leading to lower available publishers and allocator volume ? Time to build . It ’s time to make new alliances . Time to progress new base . It ’s time to produce out of destruction . " Enough of metaphor , Atom ! What should I be doing right now ? " Okay , fine . allow ’s focus on 5 points that any publishing company should be leaning into :
" I wish there was a lechatelierite testicle to tell us all how the next year is going to go . I have some predictions but they all extend to a whole lot of drama and anxiousness behind the scenes . But , the sound news is that the hearing is still fight their way into the theater . And it look like we ’re about to have a pack house . They do n’t need to know that everything backstage is on fire . They just require to colligate and to be entertained . If enough of us focus on link and timbre , we ’re on the precipice of something spectacular . Namaste , y' all .
Atom ! FreemanPrana : Direct Market Solutions
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