post in : Comics| Tagged : diamond , marvel , Penguin Random House , prh
Bleeding Cool has been cover the change in the direct market dispersion with an equal mix of captivation and horror . AfterDiamond Comic Distributorslost 85 % of DC Comics direct market distribution to its own biggest customer , DCBS , in the flesh of Lunar Distribution , it then seem to have lost the same amount of Marvel Comics direct market place distribution to its Maryland neighbour , Penguin Random House . However , Diamond had a get - out article , those storage that still wished to order through Diamond rather than go lineal to Penguin Random House , could do so .
However , Bleeding Cool was toldthat Diamond ’s new termswould be the same 50 % discount that PRH offers , or less , combined with reduce shipping charge for all title . Given that most comical record stores get over 50 % discount on Marvel Comics currently and are already paying Diamond shipping for other titles , this did not go over well with those who were thinking of sticking with Diamond for Marvel .
And this calendar week , comic stores were told what their price reduction would be for their own depot is they stuck with Diamond for Marvel , and it ’s even bad than some expected . I am cognisant of one medium - sized comic playscript retailer with a 56 % discount level ( plus shipping ) for Marvel Comics with Diamond . he has just been inform by Diamond that , if he stick with Diamond for his Marvel comics , he will have a 44 % discount on Marvel titles , with tighten shipping monetary value at 2 % of the value of the order . This compares to a Penguin Random House 50 % discount with free shipping – which will still work out worse than he used to get from Marvel through Diamond , but an awful fortune well than the new Marvel / Diamond deal .
This is not an quarantined font . The only cause stores can think of deposit with Diamond for Marvel is reduced paperwork , their total Diamond order discount being higher if Marvel Comics number are include – but my retail merchant friend crunched his numbers , and they do n’t even touch the sides . Can Diamond Comic Distributors really survive losing both 85 % of Marvel and DC Comics ? The other 15 % is the UK / Europe food market to whom Diamond UK distributed far more efficiently across the Atlantic than any challenger , big or lowly .
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