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Longtime Nintendo of America executive Don James will receieve a Lifetime Achievement award during The D.I.C.E. Awards 2025
Article Summary
The Academy of Interactive Arts & Sciences ( AIAS ) has announce its first honour recipient for the D.I.C.E. Awards 2025 , as Don James will get its Lifetime Achievement award . James was an administrator at Nintendo of America with a calling span five tenner , only of late retiring this past Summer . On the exact date he joined the company , no less , lionise a complete 43 years there . James will be return the accomplishment at the 28th one-year D.I.C.E Awards , take place on February 13 , 2025 , at the Aria Resort in Las Vegas . We have more information and a few quote from today ’s promulgation below .
D.I.C.E. Awards 2025 Lifetime Achievement Winner: Don James
Don James bring together Nintendo of America in 1981 as one of its first employees . As executive frailty chairperson of surgical procedure , he oversaw legion departments , include consumer services , design , experiential selling , real estate & readiness , manufacturing engineering , quality control condition , provision chain operation , purchasing , intersection testing , technical armed service , and proficient translation . During his tenure , Don was instrumental in the creation of the video recording game industry ’s current ESRB rating system and the creation of the Interactive Digital Software Association ( IDSA ) , currently have it away as the Entertainment Software Association ( ESA ) , where he served on the board . In the early nineties , he was cardinal to the creation of the world - renowned Electronic Entertainment Expo ( E3 ) . Don was also an intact part of the AIAS , serving as a board member since 1991 .
Don was also the key steward of Nintendo of America ’s relationship with Starlight Children ’s Foundation . He co - designed the Nintendo GameCube Starlight Fun Center in 2002 and conduct Nintendo of America ’s support of Starlight to bring plot and movies to seriously sick children in infirmary . Don is also an active supporter of eleemosynary organizations , including the Fred Hutchinson Cancer Research Center and the Pratt Fine Arts Center .
" I am truly reward to receive this award from the Academy , " say James . " This manufacture is full of so many talented and creative people , and it ’s been an absolute prerogative getting to know and work with so many of them over the decennium . My vocation has truly been a wild and fun ride , and I am majestic of all the chance I was golden enough to receive . "
" Don James has been both a menial and constitutional part of the games industry , from his foundational study at Nintendo of America to his Passion of Christ at the Starlight Children ’s Foundation , " saidMeggan Scavio , President of the AIAS . " He has push back infinite impactful initiatives that have created hold out change throughout his vocation , include here at the Academy . We are thrilled to celebrate his extraordinary legacy and immense contribution to television game history . "
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