IDW Publishing has been in the tidings a hatful lately … which means there is chit chat to share . And Bleeding Cool is quick with our hands out .
Article Summary
UPDATE : A lot of the great unwashed are take screenshots of part of this article . Here is the whole matter : Bleeding Cool was the first to describe on a telephone number of staffers being laid off at IDW , including PublisherMark Doyle , Marketing ManagerHolly Aitchison , another in output , and one in shipping . Our story was subsequently re - reported inPublisher ’s Weekly , almost word for word byHeidi MacDonald . The shipping sacking may have been related to the recall of Artist Proof copies ofBatman Year One Artist ’s Editionsent out in error . And today we learned that the other wasAmauri Osorio , a production creative person who had been at IDW for more than twenty yr .
IDW CEODavidi Jonas… and Publisher hereafter?
However , this is all rumor and tittle - tattle . More consistent was the gossip that IDW CEODavidi Jonashas appointed himself Publisher of IDW now . And has been pushing to wreak the costs of Good Book down , especially on licensed titles at the publisher , looking to get every page of a comic for $ 200 to cover up penning , pencilling , inking , colouring , design and editorial all in . Former Co - Publisher with Doyle and now President of Publishing Operations , Tara McCrillissupports the financial cutting . Indeed , the impression has been express that if creators are pay less , they will be more incentivized to advertise the books to bring in more as part of a new back - closing hatful . Though one that has yet to emerge . Indeed , editor in chief may be rebranded as " brand managers " who will cover up a range of books . So , if you are the editor of Godzilla , you are creditworthy for that brand , and you should be able-bodied to delete your books solo , with no assistants or third-year faculty . So , yes , wait a number of assistant editor to be moved or to move on , something that everyone will be livid about . And if the books do n’t sell , then IDW has one person to blame , and that ’s the editor .
But they did n’t penny - hint to getBobby Curnowback , making him an offer he could n’t refuse to impart EIC of Magma Comixand proceeds to IDW as their EIC . Jamie S Rich and Mark Doyle did have good comic book impinging , butMagma Comixalso has had a very good communication channel - up of outstanding creator names for such a fresh publishing house – but how much of that was another former IDW editor and Magma founderDenton Tipton ’s doing ? I guess we ’ll be finding out soon .
IDW comics make money… but what about the rest?
The big problem with IDW seems to be that while the comics publishing class is doing OK and would make a net income , as a solo venture with humiliated role overheads , the media exploitation sectionalisation , which make up a much bigger clod of the publisher , has not , and it is causing the fiscal drain on the fellowship . Long are the days when any semi - successful comic book series could get a Netflix green brightness , and the likes ofWynonna Earp , Dirk Gently ’s Detective Agency , October Faction , andLocke & Keyare all now in the rearview mirror .
They also have a pile of conformation fee on the books that issue forth with being a publicly have company . IDW is still delisted , but it still has shareholders and is in public owned . So , it is down to the funnies side to try and make full the fiscal gap .
TheTeenage Mutant Ninja Turtlesrelaunch did very well indeed for IDW , even proficient than theLast Roninseries , sell 300,000 copies , a digit that industry sources I spoke to initially doubt but then had to confess was real . And the Turtles outsell everything … but IDW had to pay a pretty cent to Paramount keep the permit and they play the farm on it . Well , they have at least got the farm back . Looks like they will have to do the same next year for theStar Treklicense – henceLore War . Oh and courtesy of Sony , Sonic The Hedgehogstill does gangbusters .
But it is far-famed that Skybound ’s take onTransformersandGI Joe , snatched from IDW in recent long time , have performed far greater than IDW was able to attain . And it also bet like IDW might havelost their final Hasbro license inMy Little Pony , from recent solicits and solicitations , while theAmerican Girlline from Mattel has disappear after the first al-Qur’an . So what happen there ?
License and be damned
As forMy Little Pony , the most late Hasbro looping did not seem to connect with audiences across all media , let in TV , and the franchise waver at the gate . The reason IDW has hold on it is that it seems , no one at a exchangeable level wanted it . IDWand Hasbro have come to an agreement to slow down into 2025 while Hasbro works out what they ’ll do next . This is why IDW have hasten out the stay on Pony mental object on the Holy Scripture before then . While IDW is waiting to listen Hasbro ’s next move . And perchance IDW will give the editor of both , Riley Farmer , something that has a half chance of working in the meanwhile .
The current issue with most licenses is that they have been around the auction block many times , with multiple publishers , and have less original juice , but licensors require great ascendance and more of a financial cut . From what I understand , both IDW and Boom were quite hunky-dory withDungeons & DragonsandMagic : The Gatheringtaking a hops , jump and jump to Dark Horse . Let them do a big splashy start … and then get into the weeds contend with those licenses again .
The Los Angeles gang
Yesterday , IDW got the bigger cheese , CEO - and - now - PublisherDavidi Jonas , former conscientious objector - newspaper publisher and now President – Publishing OperationsTara McCrillis , Senior Director of SalesSean Brice , Director of MarketingAub Driver , and raw EICBobby Curnowin the IDW Los Angeles post . I look forward to hearing what emerges … as well as find out a bunch of LA IP address running through the Bleeding Cool host . We reach out to IDW representatives without comment …
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