Posted in : Comics , Comics Publishers , Current News , IDW| Tagged : Aub Driver , logo
Aub Driver VP Marketing at IDW defends its novel logo in terms of " surf the rogue undulation backwards in sunglasses "
In this workweek ’s comics from IDW , Aub Driver , IDW VP , Marketing specify out the case for the young logo for IDW , heavily mocked by Bleeding Cooland , well , basically everyone . But this is what he sound out in this workweek ’s IDW comic leger …
" bear on to your hot takings , because its functionary — we’re shaking thing up ! This is n’t your run - of - the - manufactory slapdash logo ; we ’re usher in a whole novel era with a logotype so bold it much leaps off the varlet and into your imagination . "
" We ’re not just spruce up up a color scheme : we ’re vamp , reinvigorating . and hit the refresh button so hard it might just break away . This is n’t a alteration of clothes — it ’s our battle armour as we gear up for the next 25 years . Why ? Because at IDW — inadequate for " Idea and Design Works . " remember?—we’re all about full-grown swing and even bigger ideas . "
" Our new logo is n’t just a fancy set of letter in a font eccentric ; it ’s a unique symbol calling out to every reader to try something unlike . It declare that IDW is n’t only present in the comics industriousness ; we ’re guide the thrill . We ’re surfing the rogue moving ridge — backward , in sunglasses . Because we can . "
" So , what ’s this mean value for you , dear reader ? Only the most thrilling . music genre - bending dangerous undertaking in comic Quran storytelling that you ’ve come to expect from us . now branded with a logo that ’s as forward - intellection as the tales we tell . It ’s the new face of IDW . but with the same old promise : to keep render veneration - inspiring tale that defy expectations . "
" captivate this on all our releases going forward — it ’s become to be everywhere . Literally . And it ’s just the start . What ’s in store ? Only the massive year ahead — from Godzilla to TMNT to a brand - new horror imprint and more . Were not just promising big things ; we ’re crafting them . From the draftsmanship boards to the press , everything we make is a step towards something epical . "
" Still here ? Good . It will be a wild ride , and we would n’t need to travel into the future without you . Keep turning those page . "
I will marvel if thatrogue wave they are surf will hit those yachts they are not on ?
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