brand in : NBC , Peacock , TV| Tagged : macy ’s thanksgiving solar day parade , nbc
The Macy ’s Thanksgiving Day Parade and the Macy ’s 4th of July Fireworks will continue airing on NBC , Peacock & Telemundo for ten more yr .
We go for that you enjoy view theMacy ’s Thanksgiving Day Parade , Countdown to Macy ’s Thanksgiving Day Parade , and theMacy ’s 4th of July Fireworkson NBC , Peacock , and Telemundo because NBCUniversal and Macy ’s have agreed to a new 10 - class programming rights bargain ( carry through 2034 ) . Even more interesting is that the two will also be working together on a new programme – though no details on it were put out with the news of a new understanding . The tidings comes a year before both NBCUniversal and Macy ’s have some huge milestone come their way , with 2026 mark NBC ’s 100thanniversary , the centesimal march of the Macy ’s Thanksgiving Day Parade , and the fiftieth anniversary of Macy ’s 4th of July Fireworks .
" This extension phone of our partnership with Macy ’s means we can continue to drive home the memorable live vacation entertainment 1000000 of spectator have loved for decade , " sharedJen Neal , Executive Vice President of Live Events & special , NBCUniversal Media Group . " Watching the Macy ’s specials on NBC and Peacock has become such a cherished tradition for so many families , and we take that responsibility very seriously in verify they have the absolute good experience every twelvemonth . “Sharon Otterman , Macy ’s chief marketing ship’s officer , added , " Macy ’s is excited to get our partnership with NBCUniversal as the appetence for our content stay on to grow . This is a significant expansion of our long - stand relationship that will increase the visibility of Macy ’s and all our content offer . "
In 2024,the Macy ’s Thanksgiving Day Paradewas the top show of the vacation season and delivered its big consultation on record with 31.7 million total viewer across NBC and Peacock — that ’s an 11 % increase compared to 2023 . This makes 2024 the fourth yr in arow that the parade was the most - watched amusement show on linear . In addition , the 2024 parade was the top Spanish - linguistic communication TV program in its timeslot on Telemundo for the third successive year . As for theMacy ’s 4th of July Fireworks , the live 2024 special force 7.6 million viewers across all platforms – marking a three - yr ratingshigh .
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