post in : Nerd Food , Pop Culture , Sports| Tagged : Sprite , unrivaled
Sprite has signed a new partnership deal with Unrivaled , as they will work together with the new cleaning lady ’s basketball league
sooner this month , Sprite announced they sign a firebrand raw multi - twelvemonth partnership withUnrivaled . In case you have n’t take heed of it yet , Unrivaled is a novel groundbreaking char ’s basketball league base byBreanna StewartandNapheesa Collier , as they deliver a high - stakes 1 - on-1 tourney with players vie for $ 250k in prize money . Beyond the tournament , Sprite will produce a content series play up the players on and off the court , as the Modern league will have Sprite branding around the tourist court and more . We have more details about it below .
Sprite x Unrivaled
As Unrivaled ’s official sports drink collaborator , BodyArmor products and branding will be incorporate across the conference , with the main goal of hydrate athletes and encouraging peak functioning throughout the season . As such , BodyArmor Sports Drink and BodyArmor SportWater will be available on benches during games and practices as well as in locker room and grooming facilities . BodyArmor ’s logo and stigmatization will also be featured across all hydration queue during Unrivaled games , including on coolers , squirt nursing bottle , and towel .
" Sprite has a longstanding connectedness to hoops and basketball culture . Today , we ’re excited to stomach the next coevals of charwoman who are drive the plot to new height , " said A.P. Chaney , Senior Creative Director , Sparkling Flavors at The Coca - Cola Company . " Our partnership with Unrivaled is a natural fit with our ' Obey Your Thirst ' spirit , and we ’re honor to resist alongside and observe these athletes who are develop the sport . It ’s incredibly exceptional to be part of something that is inspiring change and driving fairness and opportunity for women in basketball , sport , and beyond .
" BodyArmor is majestic to join Unrivaled and stomach these elite athletes with ranking hydration , " say Tom Gargiulo , CMO for BodyArmor Sports Nutrition . " We look forward to fuel the unbelievable natural endowment participating in the conference and contributing to the growth of cleaning woman ’s basketball . "
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