post in : Cinemacon , Movies , News| Tagged : cinemacon , moving-picture show , trade show
The shock of the COVID-19 pandemic can be palpate throughout CinemaCon 2021 , but nowhere is it more apparent than the deal show floor .
When it come toCinemaCon , the effect of the pandemic can be felt everything . It ’s not just the masquerade - wearing away or the fancy Orange River bracelet we had to get when we got here to evidence we were either immunise or try negative . It ’s the way that no talent and sometimes even executives did not come to the show at all , and the presentations are well smaller and more low - cay than they have been in the recent past tense . There are normally full screenings of movies at CinemaCon , but this yr there were three [ at least , Lionsgate has not happened at the sentence of penning ] . However , the place where the pandemic is the most apparent is on the show floor . The CinemaCon show floor is a fun lilliputian place where you ’ll out that no one care more about your buttocks than people who make theater hot seat and so much confect . We got some pictures of the show floor for this year , but they do n’t even show bleak and empty everything was .
There are usually multiple booths on the CinemaCon trade show floor that have fancy popcorn bins and cupful or dog holders that wait like the Infinity Gaunlet . However , this yr we could only encounter two booths , RMC Media and Golden Link - Ping . And while their offerings were very cool , it was significantly few offerings than common .
As you could see , there are some cool offerings here , but they are n’t that many , and some of the coolheaded clobber is for movies that have already come out . This is not the break of anyone here , for the book . The normal was always going to be scaled down , and CinemaCon 2022 is already schedule for March , which is n’t even that far off . And while many studios and people here are tattle about the optimism biz and that everything is going to be fine , there is this footle sense that maybe matter are n’t going to be back to normal anytime soon and that they might get worse before it even starts to get better . They are redact on a brave front , but the fact that entire studio apartment were n’t willing to send someone to even intro their reel for their presentation ? Well , let ’s just say that speaks bulk .
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