post in : funnies , Marvel Comics| Tagged : dcbs , diamond , distributer wars , lunar , marvel , midrown , Penguin , prh , Random House
We enquire what the newDiamond / Penguin Random House / Marvel Comics spate would be , to entice amusing record stores to stick with Diamond Comic Distributors for their Marvel title rather than switch over to PRH . We expected a softwood where Penguin would have a bad discount for big retail merchant butfree merchant marine . And Diamond would have a dependable price reduction for freehanded retailers with shipping direction . And each stock would have to work out where they sit before making that decision .
But we were wrong . Bleeding Cool has been told that Diamond ’s new termswill be the same 50 % discount that PRH offers , or less , combined with reduced shipping burster for all rubric . Given that most comic Holy Writ stores get over 50 % discount on Marvel Comics presently , and are already compensate Diamond transportation for other titles , this is not operate over well with those who were thinking of stick with Diamond for Marvel .
Shipping is now 2.5 % of retail for print product , 5 % of retail for non - print Cartesian product and 5 % of invoice value for net - priced items . This will be a reduced cost for most base on the 5 - 10 % they end up paying now , and also a cost that retailers can now calculate themselves in approach . baseball diamond is also warning that some stores may now not receive the same production on the same solar day — though it will be ahead of on - sales agreement date . It is noted that Lunar deliveries arrive from a calendar week before sale , to the Clarence Day before .
So the question is , why puzzle with Marvel when you get no better — or bad — discount than lineal with Penguin , and have to pay 2.5 % supererogatory for transport on top ? The only principle might be that it would be easier for comic stores to deal with Diamond and Lunar rather than Diamond , PRH and Lunar . Less paperwork , less bureaucratism , few despatch .
And it is also notable that Penguin Random House , as well as innocent shipping , offer up NET 60 payment – the retailer only has to pay for what they receive , two month after get it . That ’s a gamechanger for many comic depot ' cash flow situations . Oh , and sales reps for every store as well .
There ’s also no news on how this is belong to affect the British market which makes up 10 - 15 % of the verbatim grocery store . How is PRH belong to spread internationally ? DC Comics had to double back with Lunar , and set aside Diamond UK to retake the UK statistical distribution market . PRH has a much wide of the mark outside footmark but will they really be able-bodied to operate internationally as expeditiously as Diamond UK .
But for bigger store , some of whom have been enjoying larger discounts due to their size , and have been capable to pass some of those savings on , there is something else looming , which will do good the smaller store that does n’t get those high discounts . Whether they order through Diamond or PRH , the likes of DCBS andMidtown , MyComicShop and Graham Crackers , Newbury Comics and unnamed Comics , or thing From Another World and Coliseum Of Comics , are going to have to drop any monumental discount rate they pass on to client . While small shop may suddenly be in a better position to vie with the liberal boy — even customers of the big boys may have decisions to make as to where they buy their comic , if they do at all .
Yet again , it is everything to play for .
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